As President of Microsoft Western Europe, my mission is to help businesses, governments and organizations across the region realize the full potential of digital transformation.
An AI Tour Journey Over the past few months, Microsoft’s AI tour has travelled across 9 countries in Western Europe; Austria, Belgium, Denmark, Finland, Ireland, Italy, Portugal, Spain and Sweden, connecting 16,000+ attendees and more than 200 partners with discussions about the future of AI and the transformative capability it is bringing. Leaders emphasized the […]
Joacim Damgard
President, Microsoft Western Europe
In the recent history of technology, our focus for software and online experiences has been on the enablement of speed to data. In the era of AI, we are seeing a shift towards speed of outcome, giving us the delivery of content, insights and innovation at a remarkable pace. With this technology being accessible with […]
Joacim Damgard
President, Microsoft Western Europe
Throughout history, the right tool, in the right hands, has sparked transformation. Right now, in the era of AI, we are experiencing the most exciting shift of our generation. And in the era of AI, work moves at the speed of AI as well. In my role as President of Microsoft Western Europe, I’ve learned […]
Joacim Damgard
President, Microsoft Western Europe
What skills will you learn in the era of AI? Our vision at Microsoft is to empower every person and organization on the planet to achieve more. With the power of Generative AI, we can transform the world of work to drive innovation, enhance productivity and create exceptional experiences for customers and employees. But to […]
Joacim Damgard
President, Microsoft Western Europe
Streamline, secure and grow your business with simplified digital transformation Leaders and organizations are expected to navigate the challenges of the modern business environment by ensuring the right digital transformation happens. This is not a new topic, but even today, there is still a huge amount of complexity and cost in managing multiple vendors and […]
Joacim Damgard
President, Microsoft Western Europe
With 67% of businesses in Europe using AI today according to the IDC, there is real momentum in investing in this technology. The infusion of data in all business operations, the availability of pretrained models, investments in AI infrastructure and new expertise on AI implementation are fuelling this growth and creating an abundance of AI […]
Joacim Damgard
President, Microsoft Western Europe
In all the excitement around the potential of generative AI, it’s easy to focus on one misleading question. Business leaders don’t really need to ask themselves whether their organization should use generative AI. With findings from the IDC showing that organizations are realizing an average return of $3.5 for every $1 they’ve invested in generative […]
Joacim Damgard
President, Microsoft Western Europe
As all organizations digitize and become data-led, the promise of increased growth and prosperity is significant. According to PWC, the net gains from AI will total $2.5 trillion in Europe by 2030. At the same time, it’s important to recognize that the cyber-threat landscape is expanding at a rapid pace. For example, in Microsoft’s 2023 […]
Joacim Damgard
President, Microsoft Western Europe
2023 was a year where AI seemed to be everywhere. From government organizations to large corporations, start-ups and more, hundreds of businesses across Europe have heard plenty of stories and buzz about AI’s potential and what it can do to transform businesses and accelerate innovation. At Microsoft, we’re already seeing this buzz turn into something […]
Joacim Damgard
President, Microsoft Western Europe
One year ago, ChatGPT launched and became the fastest growing consumer app in history, with 100 million monthly active users exploring the power of artificial intelligence (AI). This enthusiasm pushed AI into the mainstream of conversation in Europe, and also generated optimism in how we can apply AI to help us solve some of our […]
Joacim Damgard
President, Microsoft Western Europe
Keeping ahead of an evolving threat landscape is not simply an IT department issue. Security has become a core business priority in a data-first world. Research suggests that in about two years businesses that successfully take a data-led approach will generate more than 25% of revenue from digital products and services. At the same time, […]
Joacim Damgard
President, Microsoft Western Europe
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